Mobile mockup
ABOUT THE PROJECT
Our mission is to make sure that people of all abilities can see flowers in their full beauty together.
Digital Hi-Fi Wireframes
TARGET USERS
The app targets customers who struggle with purchasing flowers, due to lack of knowledge/interest or inaccessibility.
Personas
The app targets customers who struggle with purchasing flowers, due to lack of knowledge/interest or inaccessibility.
Attached below are my case study for Floravision and a high fidelity interactive prototype of the app! This was my first portfolio project.
There are users out there that struggle with buying flowers due to being differently abled. I immediately thought of people who are colorblind because of the multitude of flower colors out there.
The app’s main feature, color search, is highlighted and emphasized through the app. I referred to multiple websites to assist with the alternative color palettes for colorblind users.
I used icons, bold, underlined text, and big images to place emphasis and make navigation easier. The color palette I thoughtfully chose to include in the app was meant to emulate flower/plant life and the calmness you get from picking and smelling flowers. I also referred to the WebAIM Contrast Checker to make sure the colors were accessible to all.
The Floravision app really made users have fun, foster interest in the floral shopping experience, and feel like their needs were being met.
